Privacy Policy

Last Updated: 2026

Linear London ("we," "us," "our," or "Company") operates the website linearlondon.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

• Personal Information: When you voluntarily submit information through forms, email enquiries, or newsletter subscriptions, we may collect your name, email address, and other contact details.
• Technical Data: We automatically collect your IP address, browser type, device information, and operating system when you access the Site.
• Usage Data: We track pages visited, time spent on pages, links clicked, referral sources, and other browsing behaviour.
• Cookies: We use cookies and similar tracking technologies to enhance your experience and understand user behaviour (see Cookie Policy below).

How We Use Information

We use collected information for the following purposes:

• To provide, maintain, and improve the Site and user experience.
• To send you marketing communications and updates (with your consent).
• To conduct analytics and understand website performance and user demographics.
• To track affiliate referrals and commissions from casino and gambling operators.
• To comply with legal obligations and prevent fraud or misuse.
• To respond to your enquiries and provide customer support.

Cookie Policy

Our Site uses cookies to enhance functionality and track user behaviour. We use the following types of cookies:

• Essential Cookies: Required for Site functionality, security, and basic navigation.
• Analytics Cookies: Track user behaviour to measure Site performance and user engagement.
• Affiliate Tracking Cookies: Used to attribute referrals to casinos and gambling partners for commission purposes.
• Marketing Cookies: Enable personalized advertising and retargeting (only with your consent).

You can control cookies through your browser settings and opt-out of non-essential cookies. Note that disabling cookies may affect Site functionality. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. For detailed guidance, visit www.allaboutcookies.org or your browser's help menu.

Third-Party Links

Our Site contains links to external websites, including online casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, terms, or content of third-party websites. We strongly encourage you to review the privacy policies and terms of service of any external sites before providing personal information or engaging with their services.

We do not control how third-party operators collect, use, or protect your data. Your use of third-party sites is at your own risk and subject to their respective terms.

Your Rights

Under UK data protection law (including UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: You can request a copy of personal data we hold about you.
• Right to Rectification: You can request correction of inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data (subject to legal exceptions).
• Right to Restrict Processing: You can request limitation of how we process your data.
• Right to Data Portability: You can request your data in a structured, commonly-used format.
• Right to Object: You can object to marketing communications and certain processing activities.
• Right to Withdraw Consent: You can withdraw consent for processing at any time.

To exercise any of these rights, please contact us using the details below. We will respond to requests within 30 days or as required by law.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Email enquiries and contact forms are retained for 12 months.
• Analytics and usage data are retained for up to 24 months.
• Affiliate tracking data is retained in accordance with affiliate programme requirements.
• Cookie data expires according to cookie type and user settings.

You may request deletion of your data at any time, subject to legal and operational requirements.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:

Email: [email protected]
Website: linearlondon.com

We will endeavour to respond to all enquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.